The Folio tiers
A tier for each stage of practice.
Not every advocate needs the same presence. What matters is that the presence is true to where your practice stands today, and able to grow as it grows.
Tier 01
Tier 1. Foundation Presence
Establish your professional digital footprint.
You have done the work. The pupillage, the admission, the early matters no one saw. What you do not yet have is an answer to the search.
Foundation Presence is that answer. A clean, credible portfolio that tells an attorney, in sixty seconds, who you are, what you practise, and how to reach you. A professionally written biography. Structured practice areas. Your credentials, presented with dignity. Your own professional domain, registered and managed for you.
You choose from a growing collection of template layouts, each one made your own through your choice of colour palette, typography and photography. The foundation is considered. The result is unmistakably yours.
Not a marketing site. Infrastructure.
Suited to: pupils entering practice, newly admitted advocates, and established practitioners who have never had a professional digital presence.
Tier 1 · At a glance
- A one-page professional profile
- Template layout of your choice, personalised in palette, typography and photography
- Professionally written biography and practice areas
- Hosting, management and maintenance of your site
- Content updates as and when required
- Registration, renewal and management of a standard professional domain included; premium domain names, where preferred, for your own account
Tier 02
Tier 2. Professional Authority
Build intellectual visibility through insights and commentary.
At some point, presence is not enough.
You’ve noticed things. About judgments. About how the law actually operates, as opposed to how it reads. Those observations deserve somewhere to live.
Professional Authority gives your practice a fuller home, across three considered pages.
Home. Your professional profile, presented with care and dignity.
Insights. A dedicated page where your commentary is published, formatted and archived. And because we know how demanding practice is, we write one article each quarter on your behalf, developed with your input, in your voice. Article by article, a body of work accumulates that speaks for you in rooms you are not in.
Contributions. A page that quietly records your community work, your pro bono matters, and your giving back to the profession. Few advocates think to keep this record until the day they need it. Kept faithfully, it stands ready for the day you apply for silk.
Suited to: advocates building a recognisable professional voice within a defined area of practice, and those building the long record their career will one day call upon.
Tier 2 · At a glance
- Three pages: Home, Insights, Contributions
- Everything in Foundation Presence
- One article written with you each quarter
- Article uploads and formatting as needed
- Additional article writing available on request
- Hosting, management, maintenance and content updates
- Registration, renewal and management of a standard professional domain included; premium domain names, where preferred, for your own account
Tier 03
Tier 3. Signature
A bespoke professional digital identity.
Some practices cannot be templated.
For senior practitioners and advocates whose work has taken a distinctive shape, Signature is wholly custom-built. No template underneath. Nothing standard adapted. A professional identity designed from the ground up around a question we ask of every engagement: who are you in service to, and does your presence reflect it?
Signature includes everything in Professional Authority, with one distinction of pace: we develop an article with you every second month, because a distinctive practice generates more worth saying.
Suited to: senior counsel, advocates with distinctive or specialised practices, and those for whom professional identity is a strategic asset.
Tier 3 · At a glance
- A wholly custom-built professional identity, across as many pages as your practice requires
- Everything in Professional Authority
- One article written with you every second month
- Priority support and updates
- Additional article writing available on request
- Hosting, management, maintenance and content updates
- Registration, renewal and management of a standard professional domain included; premium domain names, where preferred, for your own account
A considered structure makes every level of support easier to understand.